There is a widely-known image of a holiday, where you are sat on the beach, sipping cocktails under a beautiful blue sky. However, the reality could be that you don’t like cocktails and you burn easily in the sun. Finding the perfect holiday for you isn’t about conforming to ideas – it is about deciding on what is best for you.

If you are quite an active person, chances are a beach holiday just isn’t going to be right. Think about things you have always wanted to do, like learning to ski or riding a horse. Think of different places in the world where you could do this. Trekking through a Brazilian jungle on horseback is a once-in-a-lifetime experience.

For a more relaxed holiday, think outside the box a little. You can always combine beaches with other activities if you would prefer some variety. Put together a draft itinerary before you go, to help you plan.